Key Takeaways Capitalize on Consumer Enthusiasm: The New Year is a prime time to boost sales as consumers are motivated by resolutions and fresh starts, making it essential for businesses to leverage this mindset. Align Offers with Trends: Tailor promotions around seasonal buying patterns, focusing on products related to health, organization, and self-improvement to resonate with customer interests. Implement Effective Promotional Strategies: Use resolution-based promotions, limited-time offers, and engaging year-in-review content to foster a sense of urgency and drive customer engagement. Utilize Targeted Marketing: Deploy targeted social media campaigns and interactive content to attract specific demographics, enhancing your reach and…
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Image by Scott Webb Your home is more than just a place to live. It’s also a powerful financial asset. As home values have surged over the last decade, many homeowners are sitting on a surprising amount of equity. But what if you need access to that money now and don’t want to sell your house? Whether you’re looking to pay down debt, fund a renovation, cover college tuition, or simply boost your cash flow, tapping into your home equity without moving out is not only possible—it might be one of the smartest financial moves you can make. Let’s break…
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Drowning remains to be the no. 1 cause of death this Holy Week, police say. MANILA, Philippines — The Philippine National Police (PNP) recorded 15 deaths due to drowning during the Holy Week. In a statement on Good Friday, the PNP said that the Holy Week drowning fatalities involved eight minors and seven adults across the following regions: Two minors in Ilocos Region Three adults in Central Luzon Two minors and two adults in Calabarzon One minor in Mimaropa Two minors and one adult in Bicol Region One minor in Western Visayas One adult in the Cordillera Administrative Region READ: …
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The White House recently launched a web page entitled: “Lab Leak. The True Origins of COVID-19” Whitehouse.gov/Screenshot by NPR hide caption toggle caption Whitehouse.gov/Screenshot by NPR The White House has taken down some government websites providing COVID-19 information and replaced them with a new boldly styled page dedicated to the controversial theory that the pandemic was caused by the virus leaking from a Chinese government laboratory. The original federal websites, covid.gov and covidtests.gov, had provided the public with basic information about COVID-19, such as vaccines, treatment and testing. But those sites now redirect people to a new page, titled: “Lab…
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by Mary Spiller April 18, 2025 Phoenix Ikner reportedly used a police service weapon registered to Sheriff Deputy Jessica Ikner. New details have emerged about the Florida State University student who stands accused of killing two people and injuring five others in a deadly mass shooting on campus on April 17. Phoenix Ikner is reportedly the son of a local sheriff’s deputy. He has spent a significant amount of time training with law enforcement and serving on a sheriff’s advisory council in the years leading up to the attack he allegedly committed. The connections between Ikner’s past rose to the…
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Opinions expressed by Entrepreneur contributors are their own. Most entrepreneurs and business owners understand they need a comprehensive communications strategy to reach their target customers. However, all too many think that only means branding, marketing and advertising and forget to include public relations (PR). In particular, many small businesses and startups neglect this part of the communications equation. This has always been a mistake, but that’s even more true today. Here, I explain how PR impacts brand credibility and customer trust, as well as how those seemingly ineffable factors connect to your hard revenue numbers. The problem with investing solely…
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Brenda Frese knows what she’s doing in the transfer portal. While other coaches have complained about this new era of college sports where player movement is much more fluid, the 54-year-old has masterfully adapted. In each of the past few years, the longtime leader of the Maryland Terrapins has revamped and transformed her roster in the spring months, then gone on and won with those players at a high level in the next season. Take the 2022-23 campaign for example. In that offseason — after a run to the Sweet 16 — All-Big Ten talents like Angel Reese and Ashley…
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Image by Jason Briscoe It’s no secret that the stock market has felt like a rollercoaster lately. Inflation, interest rate hikes, geopolitical uncertainty, and fears of a looming recession have many investors feeling anxious, and understandably so. But here’s the thing–while volatility can be nerve-wracking, it’s also when serious wealth-building opportunities often emerge. Smart investors know that times of uncertainty are often when fortunes are made. The key isn’t trying to time the market perfectly. It’s finding the companies with staying power, innovation, and momentum, even when the broader economy looks shaky. Think of it like planting seeds during a…
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The U212 NFS is an evolution of the U212A submarine, which the manufacturers describes as ‘exceptionally stealthy.’ Photo from Fincantieri MANILA, Philippines — Two European shipbuilders are vying to be chosen as the manufacturer of the Philippine Navy’s first submarines. Toward this end, Fincantieri SpA and thyssenkrupp Marine Systems GmbH on Thursday announced a new partnership. Article continues after this advertisement They did so as contractors look to the Philippines for opportunities to supply military hardware and services. This comes as the third phase of the Armed Forces of the Philippines’ modernization program slowly gathers steam. Dubbed “Re-Horizon 3,” the…
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AZZ AZZ is gearing up to announce its quarterly earnings on Monday, 2025-04-21. Here’s a quick overview of what investors should know before the release. Analysts are estimating that AZZ will report an earnings per share (EPS) of $0.98. Anticipation surrounds AZZ’s announcement, with investors hoping to hear about both surpassing estimates and receiving positive guidance for the next quarter. New investors should understand that while earnings performance is important, market reactions are often driven by guidance. Past Earnings Performance Last quarter the company beat EPS by $0.12, which was followed by a 1.92% drop in the share price the…