Ever feel like digital ads are following you around the internet? 

At G2 Reach Europe last month, Jamie Anderson from UserTesting and G2 CMO Sydney Sloan shared insights on how businesses can combine human insight and AI innovation to create standout customer experiences. With a career spanning from marketing leadership to President of Global Field Operations, Jamie brings a practical, no-nonsense perspective on the challenges marketing teams face. His conversation at the event wasn’t just theoretical – it was packed with real, tested strategies that any company can put into action. 

Portfolio managers at global asset manager VanEck say the Trump administration’s sweeping new tariff regime is exerting widespread pressure across asset classes, with tangible impacts already visible in digital assets, commodities, emerging markets and fixed income. What Happened: In an assessment released on Tuesday, VanEck professionals flagged recession risk, demand shocks and currency instability as key drivers of short-term market volatility, warning that continued escalation could severely damage investor sentiment and global capital flows. “These tariffs are much higher and worse than expected,” said Roland Morris, VanEck’s portfolio manager for commodities. “The outlook for global growth has collapsed.” Bitcoin BTC/USD,…

The National Federation of Independent Business (NFIB) reported a decline in its Small Business Optimism Index for March 2025, dropping 3.3 points to 97.4. This places the index below the 51-year average of 98, as small business owners across the country express concern over ongoing policy shifts and economic conditions. “The implementation of new policy priorities has heightened the level of uncertainty among small business owners over the past few months,” said NFIB Chief Economist Bill Dunkelberg. “Small business owners have scaled back expectations on sales growth as they better understand how these rearrangements might impact them.” The NFIB Uncertainty…

Opinions expressed by Entrepreneur contributors are their own. Ever wondered why someone drops five figures on a purse, six figures on a watch or seven figures on a sports car without blinking? I’ve spent 15 years in the trenches of luxury marketing, and what I’ve discovered will change how you view the ultra-wealthy forever. When that CEO purchases a Patek Philippe, he’s not buying a timepiece — he’s buying validation of his success story. When that entrepreneur invests in a limited-edition handbag, she’s not just acquiring leather and hardware — she’s affirming her place in an exclusive community. I’ve sat…

Welcome to the new frontier of marketing, where creativity meets risk management, and AI is both your greatest ally and potential Achilles’ heel. This is a time when marketing teams aren’t just creating catchy slogans but also tackling the complex challenges of digital regulations, AI risks, and data privacy concerns. 

When rapid innovation turns your world upside down, you have two choices. You can look at it like a storm to be survived, or a sharp curve in a racetrack to lean into.

Constellation Brands, Inc. STZ will release its fourth-quarter earnings results after the closing bell on Wednesday, April 9. Analysts expect the company to report quarterly earnings at $2.28 per share, up from $2.26 per share in the year-ago period. Constellation Brands projects to report quarterly revenue at $2.13 billion, compared to $2.14 billion a year earlier, according to data from Benzinga Pro. On April 3, Roth MKM analyst Bill Kirk maintained Constellation Brands with a Buy rating and lowered the price target from $284 to $256. With the recent buzz around the company, some investors may be eyeing potential gains…

Meta has introduced a set of new tools designed to give users more control over their business-related messages on WhatsApp while helping businesses create more valuable and thoughtful customer experiences. The announcement, made April 3, 2025, outlines a dual focus on user empowerment and business accountability in an increasingly chat-driven digital world. According to Meta, over two billion people use WhatsApp every day, with millions turning to the app to communicate with businesses for convenience and efficiency. “From talking to friends and family, to booking bus tickets, getting an update on a delivery or paying your utility bills – we’re…

Real estate entrepreneur and investor Barbara Corcoran says there are only two kinds of people at work: expanders and containers. “And you’re going to need both if you’re planning to build a big business,” Corcoran recently told her Instagram followers. The longtime “Shark Tank” star pioneered the “expander” and “container” practice in business decades ago and explained this week why the concept has been so successful for her. Related: ‘I’m the Best Boss I’ve Ever Met’: Barbara Corcoran Says It Takes One Principle to Be a Good Boss “I use that formula in everything I do,” Corcoran said. “I never…